The average price of a football top is probably around the £40 mark, which is far too much for the majority of fans. I think it's about time that fans started to take action to ensure the cost of official merchandise and football tops specifically returns to a more acceptable price.
Football clubs have to reach a compromise on their shirts in my opinion, especially those that change their designs every single season for both their home and away tops. Either they agree that a shirt that will only be used for one season should be sold at a lesser cost, or that they will keep a design for at least two years. From where I'm standing, that's the only reasonable compromise. And if the clubs won't agree to it, then I think one of the governing bodies needs to step in.
Parents are the worst sufferers in the football shirt debacle, as kids always demand the latest tops. Not only that, but because they're always growing they need to have their shirts replaced regularly anyway. Kids football tops normally retail about £10 less than their adult counterparts but this difference is normally erased as children like to have names printed on the back, which is also a costly affair.
Lets do some simple maths. If a man buys a home football shirt every season at the cost of £40 and then shells out another £30 to buy his child the same top, then that's £70 a year. When you take into account the price of tickets, that's too much in my opinion. But what's the solution? Well, there are a few ideas I'd like to see discussed. The first is to give supporters a reduction on shirts if they've purchased a season ticket. This is a logical step and rewards the most loyal fans immediately. I think that any adult sized football shirt purchased should immediately grant the buyer the right to get a child's shirt for half price. These are only a few ideas but could have a positive effect on how clubs deal with shirt sales.
There are cheap football tops available already of course from a handful of online suppliers. All internet shops can afford to sell shirts at less than the normal high street price, but many choose not to do so as they know all too well that people are still willing to pay top dollar for their teams colours. Hopefully, this will change and sooner rather than later.
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